The process of optimizing a website so that it will rank highly in organic search results is called Search Engine Optimization or SEO. As a business owner with a web presence on the internet, it is important that your site rank higly in organic search results as this provides a greater opportunity that consumers will find your web site on the internet when searching for products or services that your business offers.
The art and science of SEO is something that requires a deep understanding about how search engines, such as Google or Bing, find, index and display search results. Search engines closely guard their secret formula, called an algorithm, for determining how to rank certain pages higher than others in their search results. There are certain techniques which are proven to be effective. Knowing the proper application of the different techiniques to utilize when optimizing a website is something that requires a lot of research, experimentation and experience.
The infographic above is a great guide to explain all of the factors that affect search result rankings. Created by Column-five for SEO Land.
Generally speaking, the best strategy for SEO is to try to make your website's content the most helpful and relevant to the types products or services that people are looking for. To get more specific, your website needs to be constructed in such a way that it will take advantage of all the best techniques available to communicate to the various search engines that it is the most relevant web site for a given search.
At The Idea Boutique, our web development team is constantly researching and experimenting with the best available techniques to SEO websites. Give us a call today to see how we can help you get your SEO on.