Q Tile Branding: A New Way to Look at Tile and Lighting

Have you ever wondered about the thought process behind a design? For example, as you flip through a magazine you see ad after ad. Have you ever stopped and asked why the colors were chosen? Or why the designer picked a specific font? Creative minds are always churning, so we thought we would answer your questions! We asked our very own Tracey Thomas to explain the rationale behind her awesome Q Tile design.

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Q Tile Logo:

Although Q Tile's collection of products is very eclectic, representing very simple and also intricately detailed items, there is one central style throughout the collection and that is modern design. The goal for the logo design was to reflect the central style of the tile and lighting collection offered at Q Tile.

It was important for the logo to stand out among the lighting and tile design, but also reflect the overall modern feel. We chose a simple, modern, bold and masculine font that exudes a structured, clean lined form that reflects the general shape of the tile and modern lighting. To continue with the tile-shape, we encased the letter "Q" in a blue lava square of cobalt blue and aqua colors that mimics Q Tile's showroom floor.

Q Tile Ad:

To continue with Q Tile's simple, modern identity, we designed the ad based on the square shape used in the logo to keep the company's image looking very cohesive. The white space surrounding the images allows for the ad to breathe giving it a modern, chic look.

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There you have it! Here at Cornerstone Marketing and Advertising, we are dedicated to superior branding and design. Do you love our work with Q Tile? We will provide the same outstanding service for your comapany. Check out other examples of our work by clicking on "The Goods"!