It's A Social World

As digital publicity becomes increasingly important, it’s crucial for both agencies and clients to have an understanding of how to use social mediums such as Facebook and Twitter to reach their audience on the largest scale.

The Resort Collection of Panama City Beach, a client we work very closely and extensively with, came to us in 2011 to help them with their social marketing program by increasing the number of Facebook fans who Liked their fan page. The challenge- How do we not only recruit and reach the highest number of people in The Resort Collection’s demographic via Facebook, but retain these fans, therefore increasing our audience?

By implementing a new social marketing campaign centered around Facebook Fan exclusive promotions, our team was able to garner ten thousands fans for The Resort Collection in just ten months. And guess what? That number is still growing. To date, The Resort Collection has 20,000 + fans.

Interested in increasing your brand’s visibility and audience reach? Give us a call- we can help.