Category: Social

Do you have a Facebook account? A Twitter account? How about a Pinterest account? Chances are... you do. Did you know that, now, 66% of adults are connected to at least one social media platform? Check out the article we found on social demographics! We're here with the breakdown.

Have you ever wondered exactly why a video "goes viral"? Turns out, there's a science to it. We stumbled upon this video that we think is a must-see! YouTube's Kevin Allocca shares how tastemakers + community + unexpectedness = WOW!

Ever wonder just how important all that info on a Facebook profile is? Well, Mashable did. Which is why they hired EyeTrackShop to perform an eye-tracking study to profile pages of popular social networks.

As social media continues to evolve, it can sometimes be a little hard to keep a hand on the tactics that make social media thrive for your business and brand. For global design house Kate Spade, social marketing was an integral part of how the brand reached their audience. Mashable recently interviewed Kate Spade’s CEO, Craig Levitt, on Kate Spade’s gain in digital media and e-commerce. Read on to see the three most important things we took to integrate into your social marketing program.

As digital publicity becomes increasingly important, it’s crucial for both agencies and clients to have an understanding of how to use social mediums such as Facebook and Twitter to reach their audience on the largest scale.