Category: Agency

We couldn't be more thrilled to announce that The Idea Boutique has been selected as Mexico Beach, Florida Community Development Council’s agency of record to rebrand the area. Known for its authentic and "off the beaten path" mentality, CMA has the pleasure to put this gorgeous coastal community back on the radar of vacationers everywhere. By way of a competitive selection process, the contract was awarded to The Idea Boutique, and we're proud to take part in the creative process that showcases Mexico Beach's many strengths and appealing qualities.

Over the past decade, a paradigm shift has occurred that dramatically affects how a business is perceived—the shift is the combined result of more sophisticated and educated consumers, the Internet, and social marketing platforms like Facebook.

How many times have you walked by a construction site or space with a large bulky and unwelcoming construction fence or wall hiding the work in progress? It’s a missed marketing opportunity. By not taking advantage of that valuable advertising real estate, potential future customers could be walking right by the “faceless” wall without capturing their attention.

Five years ago, while watching the pilot episode of AMC’s nostalgic Mad Men, I thought it to be dark, moody, and rather depressing. As a thirty-year veteran in the industry, and the founding owner of my own advertising company, I was hooked on Mad Men with the first episode.

Check out VIE's Special Edition Golden Globes E-Blast!

Have you ever wondered about the thought process behind a design? For example, as you flip through a magazine you see ad after ad. Have you ever stopped and asked why the colors were chosen? Or why the designer picked a specific font? Creative minds are always churning, so we thought we would answer your questions! We asked our very own Tracey Thomas to explain the rationale behind her awesome Q Tile design.

When we see a challenge or an obstacle, we tackle it. At the beginning of the economic downturn, we started our venture into the publishing arena. This rebranded our company and opened new doors for us, like publishing hardcover books and various magazines.

As social media continues to evolve, it can sometimes be a little hard to keep a hand on the tactics that make social media thrive for your business and brand. For global design house Kate Spade, social marketing was an integral part of how the brand reached their audience. Mashable recently interviewed Kate Spade’s CEO, Craig Levitt, on Kate Spade’s gain in digital media and e-commerce. Read on to see the three most important things we took to integrate into your social marketing program.

As digital publicity becomes increasingly important, it’s crucial for both agencies and clients to have an understanding of how to use social mediums such as Facebook and Twitter to reach their audience on the largest scale.

Cornerstone Marketing and Advertising is led by the creative genius that is Lisa Burwell. Lisa founded Cornerstone Marketing & Advertising after moving from New England for beach life on the Emerald Coast, and has never looked back-- always forward.