E-mail marketing presents very unique challenges, and draws on a range of skills: market research, copywriting, visual design, web design, and an in-depth knowledge of best practices, procedures, and legal liabilities. Management of your organization’s e-mail marketing program should never be assigned as a collateral duty; there are serious consequences to getting it wrong. With great risk, however, come great rewards. Getting it right can prove exceptionally rewarding, and The Idea Boutique continuously gets it right. Opt-in e-mail programs will provide your organization with interested and engaged prospects who are statically proven to convert at a high rate. Our e-mail marketing experts can design a performance-based campaign that will drive both new and repeat business to your door.