112
Different Clients

300
Different Awards

11
Different Industries

20
Years in Business

The Corner Story

Everyone loves to hear the backstory from the corner office. It’s usually more interesting and a lot more fun than the contrived spin most companies will give you. We’ve come a long way since our humble beginnings. When I first opened the agency, I had a dream of creating great work without being constrained by politics, committees, or a board of directors—basically, without what I used to refer as “Corporate America.” I opened the doors as a one-man show in 1994 at Ruskin Place Artist Colony in Seaside, Florida, with nothing more than a dream. No money. No financial backers. No employees. What a great recipe for quickly learning how to maneuver, posture, think, and strategically figure out how to build a business with only talent and dreams as my assets. A ten-year career as a marketeer in New England had equipped me with a solid foundation: stints at television and radio stations, a world-renowned ad agency, hotel chains, shopping centers, and commercial real estate projects. This Northerner moved south in 1992 and took a position at Seaside as the retail merchants’ marketing director. The rest is history. My pioneering and restless spirit found what it was searching for in my newfound home—South Walton—and as the last two decades passed, the growth and opportunities afforded to those of us who live by the beach in one of the most beautiful places on earth took shape.

A creative, bohemian spirit and a cast-your-troubles-to-the-wind mindset are found here in the midst of gorgeous beaches, bicycle rides, canoeing, paddleboarding, running, and enjoying iced tea in porch swings on lazy, hot summer days. What would you expect? After all, we live where many visitors dream of abandoning their own lives and moving to the beach like we did. Our lifestyle is one of our most treasured assets and we fiercely protect it! To that end, we must keep our creative spirits nurtured and energized and stay ahead of the curve.

A full-service ad agency and PR firm is found at The Idea Boutique. Our creativity and desire to be on the leading edge have taken us down the publishing road these past four years. We’ve created a lifestyle magazine called VIE, published Sandestin Living, Portofino Life, the Panama City Beach Vacation Planner, a coffee-table cookbook—Cast Your Bread Upon the Waters—and a memoir, Facade.

As trend forecasters, we’re a group of nimble, creative forward thinkers that have redefined thinking outside the proverbial box. With lots of talent (and even more passion), we go the extra mile because we strive for perfection and proven results. We function like a creative think tank. We believe we can do anything we set our minds to—and we believe we do it well!




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