The Results Are In!
The 2012 Addy Award results are in! We are so excited and appreciative for our awards. Congratulations to all winners!
VIE's Special Edition Golden Globes E-Blast
Check out VIE's Special Edition Golden Globes E-Blast!
SEO Explained
The process of optimizing a website so that it will rank highly in organic search results is called Search Engine Optimization or SEO. As a business owner with a web presence on the internet, it is important that your site rank higly in organic search results as this provides a greater opportunity that consumers will find your web site on the internet when searching for products or services that your business offers.
The Continued Rise of Online Advertising
Big news for the ad industry out there today. According to this article we stumbled across on Mashable today, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers for the first time in U.S. history. As an agency that prides ourselves on tailoring our services, ad placement included, to the different and specific needs of a vast aray of clients, this was interesting news.
Q Tile Branding: A New Way to Look at Tile and Lighting
Have you ever wondered about the thought process behind a design? For example, as you flip through a magazine you see ad after ad. Have you ever stopped and asked why the colors were chosen? Or why the designer picked a specific font? Creative minds are always churning, so we thought we would answer your questions! We asked our very own Tracey Thomas to explain the rationale behind her awesome Q Tile design.
Venturing Into the Publishing Arena
When we see a challenge or an obstacle, we tackle it. At the beginning of the economic downturn, we started our venture into the publishing arena. This rebranded our company and opened new doors for us, like publishing hardcover books and various magazines.
Taking You to the Next Level
In an age where the web rules all, it is crucial for your company or organization to use technology to your advantage. Cornerstone can tackle all of your marketing and advertising needs, including innovative and effective web design.
Eyes on You: How Eyes View Your Facebook Profile
Ever wonder just how important all that info on a Facebook profile is? Well, Mashable did. Which is why they hired EyeTrackShop to perform an eye-tracking study to profile pages of popular social networks.
Setting an Example: Kate Spade as a Global Brand
As social media continues to evolve, it can sometimes be a little hard to keep a hand on the tactics that make social media thrive for your business and brand. For global design house Kate Spade, social marketing was an integral part of how the brand reached their audience. Mashable recently interviewed Kate Spade’s CEO, Craig Levitt, on Kate Spade’s gain in digital media and e-commerce. Read on to see the three most important things we took to integrate into your social marketing program.
It's A Social World
As digital publicity becomes increasingly important, it’s crucial for both agencies and clients to have an understanding of how to use social mediums such as Facebook and Twitter to reach their audience on the largest scale.