The Latest Word

Unforgettable Branding – Mexico Beach, Florida

This year, The Idea Boutique is working to update The Unforgettable Coast branding for Mexico Beach with a fresh take on the design. The rustic look we created four years ago has been transformed with a brighter color palette and a focus on large, rich photos that show off the beauty and personality of this remote fishing village. “It was time to refresh,” says Lisa, “We love working for this great place and hope it never loses what it is—some places are not meant to be changed, but rather to be appreciated.”

Welcome to Chic Euro Antiques

The Idea Boutique is proud to announce its newest client in Santa Rosa Beach, Florida—Chic Euro Antiques. We look forward to continued development of the Chic Euro brand and to sharing our progress with you!

Drumroll Please … Connemara Life Is Here!

Since opening our office in Clifden, County Galway, Ireland, we have been curating stories from the Connemara Region, also known as the Wild Atlantic Way, along the country’s west coast. Those stories, written by Connemara locals and brought to life with rich photography from talented artists, have now been published in our very first issue of Connemara Life magazine!

Brand Identity: Keeping Your Brand Safe and Sound

In today’s fast and ever-changing environment of technology, copyright laws, and design standards, it is more important than ever to make sure your brand’s identity is secure and up-to-date. Especially for larger brands or those who are experiencing a lot of growth, it can be difficult for your marketing and design teams to keep up with changing initiatives, language, or trademark statuses. Implementing a system of guidelines for your brand’s identity and keeping it current will help your team be sure they are pushing a consistent branded message across all platforms of your marketing efforts. These things protect your brand and its promise to consumers.

Treasures Magazine 2015 Is Here!

The Idea Boutique is proud to unveil the new 2015 annual issue of Treasures magazine, your complete guide to all the fun in the sun there is to have in Panama City Beach, Florida. Treasures was created for our client of eight years, Resort Collection. Its contents include guides to great dining, shopping, and entertainment in Panama City Beach, information on upcoming events, and the lowdown on all that Resort Collection has to offer.

Planning a Photo Shoot

At The Idea Boutique, we plan and execute photo shoots of all kinds for our clients and our own publications. Once the initial plan for the look and feel of the shoot is decided, that is when we turn to life for more ideas.

You've Come a Long Way, Baby

Where You’d Rather Be magazine won a FPRA Award of Distinction at the Image Awards, with Jeanne Dailey and Tracy Louthain of Newman-Dailey Resort Properties and Lisa Burwell (myself), publisher of Be and owner of The Idea Boutique, as the designated recipients. Cheers to another successful branding story!

In Vino Veritas: A Creative Partnership

The Idea Boutique was honored to work on developing the wine label and branding for 30A Coastal Dunes!

Making a Magazine: Behind the Scenes of VIE

The following Q&A with the creative masterminds behind VIE—publisher Lisa Burwell, editor-in-chief Gerald Burwell, and art director Tracey Thomas—describes the creative synergy and dedication involved in publishing the stories filled with heart and soul that VIE’s readers have come to know and love.

Happy St. Patrick's Day!

Happy St. Patrick’s Day! It’s our first time celebrating this day since opening our office in Ireland last August. We are proud to be part of a country so rich in culture, history, and tradition. Sláinte!