The Latest Word

A Monday Trip to the Big Easy

Half of the office hit the road on Monday for a big presentation for Reel Rewards, a loyalty program we created for our movie theatre client, Southern Theatres. We headed to New Orleans, where the company's corporate headquarters is located, to give a progress report at the annual Southern Theatres managers' meeting held at the luxurious Theatres at Canal Place.

Behind the Scenes: A Mexico Beach Wedding

We can't wait for the unveiling of the commercial and will be sure to keep you posted. In the meantime, enjoy some behind-the-scenes snaps from the shoot and some inside looks at how it all came together. In the meantime, enjoy some behind-the-scenes snaps from the shoot and some inside looks at how it all came together.

VIE Magazine – March/April 2014 Food & Fashion Issue

Emeril and Alden Lagasse star on the cover of VIE's new Food and Fashion Issue. Take a look behind the scenes of making the cover shoot in the exclusive video produced by Ben Rosenau and The Idea Boutique team.

Branding Happily Ever After

For over twelve years, The Idea Boutique has fostered a creative partnership with Destin Jewelers, one of the Emerald Coast’s favorite destinations for designer jewelry and accessories. From branding and packaging to architecture, video work, and web design, we continue striving to help Destin Jewelers customers realize their happy endings.

VIE Magazine's 2014 Men's Issue

The Idea Boutique is proud to unveil VIE magazine's new 2014 Men's Issue! Take a peek at the new "cover guy" and read VIE online today.

Celebrating 20 Years in 2014!

Thank you to all of our clients and supporters throughout the years, as we could not have achieved success without you and the talented, dedicated team of people here creating ideas!

Launching the All-New Reel Rewards Program

Join The Idea Boutique in celebrating the successful launch of Southern Theatres' all-new Reel Rewards membership program! View the 30-second commercial and visit to see the program in action.

Meet Margaret Stevenson

Our wonderfully talented copy editor, Margaret Stevenson! She has worked with The Idea Boutique and VIE since 2005 and has some of the sharpest eyes we know of! Thank you for everything you do to help make our work shine, Margaret!

Breaking Bread

In the hectic world of corporate communications and client interactions, sometimes it becomes too easy to send an e-mail or jot a quick text message to the people we work with. Multitasking is one of an advertising and public relations professional's most treasured talents, but we cannot forget how important it is to slow down once in a while and talk to people.

Give Thanks

This year, we are thankful for our many wonderful clients, for our amazing team, and for new opportunities to come. Thank you!