The Latest Word

Brand Identity: Keeping Your Brand Safe and Sound

In today’s fast and ever-changing environment of technology, copyright laws, and design standards, it is more important than ever to make sure your brand’s identity is secure and up-to-date. Especially for larger brands or those who are experiencing a lot of growth, it can be difficult for your marketing and design teams to keep up with changing initiatives, language, or trademark statuses. Implementing a system of guidelines for your brand’s identity and keeping it current will help your team be sure they are pushing a consistent branded message across all platforms of your marketing efforts. These things protect your brand and its promise to consumers.

Treasures Magazine 2015 Is Here!

The Idea Boutique is proud to unveil the new 2015 annual issue of Treasures magazine, your complete guide to all the fun in the sun there is to have in Panama City Beach, Florida. Treasures was created for our client of eight years, Resort Collection. Its contents include guides to great dining, shopping, and entertainment in Panama City Beach, information on upcoming events, and the lowdown on all that Resort Collection has to offer.

Planning a Photo Shoot

At The Idea Boutique, we plan and execute photo shoots of all kinds for our clients and our own publications. Once the initial plan for the look and feel of the shoot is decided, that is when we turn to life for more ideas.

You've Come a Long Way, Baby

Where You’d Rather Be magazine won a FPRA Award of Distinction at the Image Awards, with Jeanne Dailey and Tracy Louthain of Newman-Dailey Resort Properties and Lisa Burwell (myself), publisher of Be and owner of The Idea Boutique, as the designated recipients. Cheers to another successful branding story!

In Vino Veritas: A Creative Partnership

The Idea Boutique was honored to work on developing the wine label and branding for 30A Coastal Dunes!

Making a Magazine: Behind the Scenes of VIE

The following Q&A with the creative masterminds behind VIE—publisher Lisa Burwell, editor-in-chief Gerald Burwell, and art director Tracey Thomas—describes the creative synergy and dedication involved in publishing the stories filled with heart and soul that VIE’s readers have come to know and love.

Happy St. Patrick's Day!

Happy St. Patrick’s Day! It’s our first time celebrating this day since opening our office in Ireland last August. We are proud to be part of a country so rich in culture, history, and tradition. Sláinte!

Design Chronicles: The Web Design Process for Rent Gear Here

We’re ecstatic about the launch of the website redesign we did for local bike and beach gear rental company, Rent Gear Here. Take a look behind the scenes and into the process of our web designer, Bob Brown, and see a little of what it takes to design customized websites for our clients.

Bijoux Destin’s Winemakers Benefit Raises $20,000 for William Binford’s Recovery

We were excited to be able to attend our client, Bijoux Destin’s, Winemakers Benefit Dinner and Silent Auction. The benefit raised $20,000 to help with the costs of open-heart surgery for longtime employee William Binford.

VIE Magazine's 2015 Travel Issue

Featuring the signature black and white line drawing of internationally acclaimed artist Shantell Martin—a world traveler herself—this issue will take you on a journey to new destinations around the globe.