Big news for the ad industry out there today. According to this article we stumbled across on Mashable today, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers for the first time in U.S. history. As an agency that prides ourselves on tailoring our services, ad placement included, to the different and specific needs of a vast aray of clients, this was interesting news.

Have you ever wondered about the thought process behind a design? For example, as you flip through a magazine you see ad after ad. Have you ever stopped and asked why the colors were chosen? Or why the designer picked a specific font? Creative minds are always churning, so we thought we would answer your questions! We asked our very own Tracey Thomas to explain the rationale behind her awesome Q Tile design.

When we see a challenge or an obstacle, we tackle it. At the beginning of the economic downturn, we started our venture into the publishing arena. This rebranded our company and opened new doors for us, like publishing hardcover books and various magazines.

In an age where the web rules all, it is crucial for your company or organization to use technology to your advantage. Cornerstone can tackle all of your marketing and advertising needs, including innovative and effective web design.

Ever wonder just how important all that info on a Facebook profile is? Well, Mashable did. Which is why they hired EyeTrackShop to perform an eye-tracking study to profile pages of popular social networks.

As social media continues to evolve, it can sometimes be a little hard to keep a hand on the tactics that make social media thrive for your business and brand. For global design house Kate Spade, social marketing was an integral part of how the brand reached their audience. Mashable recently interviewed Kate Spade’s CEO, Craig Levitt, on Kate Spade’s gain in digital media and e-commerce. Read on to see the three most important things we took to integrate into your social marketing program.

As digital publicity becomes increasingly important, it’s crucial for both agencies and clients to have an understanding of how to use social mediums such as Facebook and Twitter to reach their audience on the largest scale.

Cornerstone Marketing and Advertising is led by the creative genius that is Lisa Burwell. Lisa founded Cornerstone Marketing & Advertising after moving from New England for beach life on the Emerald Coast, and has never looked back-- always forward.