Resort Collection goes up to 30,000 Facebook fans!

Lisa, Bob and Bill had the envious task of attending the Mexico Beach Community Development Council’s monthly board meeting today at the Mexico Beach Civic Center. It was a short (and wonderfully scenic) drive from our offices in South Walton. Mexico Beach looked beautiful as always, and it was nice to see our new friends and show off our latest ideas. At the Board’s suggestion, on the way out of town we stopped for lunch at Killer Seafood.

We couldn't be more thrilled to announce that The Idea Boutique has been selected as Mexico Beach, Florida Community Development Council’s agency of record to rebrand the area. Known for its authentic and "off the beaten path" mentality, CMA has the pleasure to put this gorgeous coastal community back on the radar of vacationers everywhere. By way of a competitive selection process, the contract was awarded to The Idea Boutique, and we're proud to take part in the creative process that showcases Mexico Beach's many strengths and appealing qualities.

Over the past decade, a paradigm shift has occurred that dramatically affects how a business is perceived—the shift is the combined result of more sophisticated and educated consumers, the Internet, and social marketing platforms like Facebook.

How many times have you walked by a construction site or space with a large bulky and unwelcoming construction fence or wall hiding the work in progress? It’s a missed marketing opportunity. By not taking advantage of that valuable advertising real estate, potential future customers could be walking right by the “faceless” wall without capturing their attention.

Five years ago, while watching the pilot episode of AMC’s nostalgic Mad Men, I thought it to be dark, moody, and rather depressing. As a thirty-year veteran in the industry, and the founding owner of my own advertising company, I was hooked on Mad Men with the first episode.

Do you have a Facebook account? A Twitter account? How about a Pinterest account? Chances are... you do. Did you know that, now, 66% of adults are connected to at least one social media platform? Check out the article we found on social demographics! We're here with the breakdown.

Have you ever wondered exactly why a video "goes viral"? Turns out, there's a science to it. We stumbled upon this video that we think is a must-see! YouTube's Kevin Allocca shares how tastemakers + community + unexpectedness = WOW!

As everyone knows, social marketing has quickly become one of the most important aspects of business. Cornerstone Marketing and Advertising realized the importance of social media years ago. We recognized this unique opportunity to connect with fans and broaden the reach of the company. With one easy step, you're able to expose your brand to thousands of people and connect with them on a level that otherwise would not be possible. This is exactly what we did for The Resort Collection of Panama City Beach.

We couldn't have said this better ourselves.